The message for men is abudantly clear, and its no more an unspeakable topic -- its out there for all to see (and this poster might very well have been designed by a 'gay' namard) -- A man may not allow himself to be kissed, unless of course, he is a namard (gay)." You're supposed to observe that manhood role, with the same intensity, as the pre-westernization man would die before allowing himself to be entered.
It's no surprise that this poster was found hanging on a mall in Delhi. Malls, that are the prominent, middle class, urban venues for shopping and entertainment are also one of the bastions of forced heterosexualization. Encouraged by the forces of heterosexualization, you can find some girls and boys conducting themselves extremely vulgarly in public. Thankfully, they're still in a minority -- but they do have power, and they do send out a very negative signal -- that the Indian values that protected the Indian society from being anti-man to the extreme, do not hold power any more.
